Tourism – Tasmania – Victoria – NSW – Queensland – Northern Territory – South Australia – Western Australia
David Inches, the founder and lead consultant at Atlas Tourism Consulting, brings 25 years of experience across all aspects of tourism innovation and marketing. Located in Hobart, Tasmania, David’s network comprises Australia’s most talented tourism professionals who deliver tourism projects of any type and size across every corner of Australia and New Zealand. The Atlas Team comprises concept creators, visionaries, architects, entrepreneurs, planners, economists, researchers, number crunchers, brand specialists, and marketing experts.
Collaborating with Australia's very best tourism architects and planners, researchers and analysts, brand and marketers, entrepreneurs and developers.
David has delivered Tourism Concepts, Demand Forecasts, Feasibility Studies and Marketing Plans from Cocos (Keeling) Islands to Tasmania.
The Atlas team offer consulting services to entrepreneurs and businesses, tourism organisations and associations across Australia.
The world's #1 chocolate experience. A world showcase for Tasmanian produce and excellence. Click to read more.
Cradle Mountain Master Plan which has secured $90M in funding to support a new cableway into the National Park. Click to read more.
Ongoing experience and marketing consulting to Simon Currant and the Pumphouse team. https://www.hemingwaysbrew...
David worked with the Ewamian Aboriginal Corporation in 2021 to plan and launch the new venture Talaroo Hot Springs on the Savannah Way, North Queensland.
David worked with business owners through the development of the first brewery in Port Douglas to advise on the visitor experience, brand and marketing. Click to read more.
The team at Atlas Tourism Consulting have the skills and experience to deliver on innovation and marketing projects for State and Regional Tourism Organisations; Industry Associations, tourism entrepreneurs and businesses.
The Concept Crystallisation Journey evolves early thinking and ideas into more robust and viable tourism opportunities for further development and planning. The journey unpacks and details the building blocks of your experience to pass them through a set of internal assessment criteria.
This process evolves your new tourism idea into a detailed concept ready for testing and demand forecasting.
Following Concept Crystallisation is the task of Demand Forecasting. BDA Research, Australia’s most experienced tourism demand forecasters have partnered with Atlas Tourism Consulting for 17 years to test the potential for evolving tourism destinations, accommodation, tours and experiences. This critical process will provide insights to refine your tourism concept, forecast visitor demand by month, determine optimum price points and revenue projections.
These visitor insights and forecasts deliver a solid foundation for any Business Case including revenue scenarios, social and economic impacts.
Following clarity of concept and demand forecasts is your Business Case. The Atlas Team brings Architects and Cost Estimators, Operational Planners and Economists, Human Resource and Financial Experts, Brand and Marketing teams to shape your Business Case.
This Tourism Business Case is used to engage Boards around project initiation; secure finance or investment from private or government avenues; form and brief project teams. It’s essential your go / no go point for investment.
David Inches started his career in tourism branding, sales and marketing and delivers launch and ongoing marketing strategies and plans for destinations and tourism businesses. The brand and marketing planning journey is anchored within a foundation of customer focus, knowledge and 25 years experience in engine room of tourism businesses.
To activate the Marketing Strategy and Plan David brings a team of graphic designers, copy writers, social media and website experts, content creators and media consultants. As Project Manager David Inches steers the team to agreed outputs and outcomes to ensure your tourism destination or operation maximises every dollar of marketing investment.
Tourism Destination Management Planning is a core function at Atlas Tourism Consulting and involves a team of disciplined experts to unpack and evolve the future of tourism destinations. Atlas Tourism Consulting
Destination Management Plans address demand drivers such as experience development, branding, marketing and access; identify hero destinations and aligned tourism experiences; detail pathways such as visitor services and way-finding, accommodation supply, sustainable tourism management, industry capacity building, accessibility and infrastructure. All Atlas Tourism Consulting Destination Management Plans are backed by original research in partnership with BDA Marketing and deliver strategic and action centred plans for destinations.
Over the past 15 years David Inches has been privileged to work across every corner of Australia in all facets of tourism. Coming from a Tasmanian background David has developed a passion and skillset for development of regional and remote tourism destinations and businesses.
David’s experience covers all aspects of tourism growth and planning including Destination Management Plans from East Kimberley to Cairns, Tourism Marketing Plans from Cocos (Keeling) Island to Cradle Mountain, Tasmania, Experience Development and Feasibility Studies from Darwin, Northern Territory to Batlow NSW.
Atlas Tourism Consulting stands as a beacon in exclusive travel, specialising in the conception and promotion of remote luxury tourism experiences. At the core of their mission is the art of curating extraordinary journeys to the world’s untouched corners, where opulence harmonizes with the raw beauty of nature. With a meticulous focus on every detail, Atlas Tourism Consulting crafts immersive experiences that redefine the boundaries of luxury travel.
Atlas Tourism Consulting respectfully acknowledges the Traditional Owners and Custodians of the lands on which we operate and pays our respects to Elders past, present, and emerging. We recognize the deep and enduring connection that Australian Aboriginal and Torres Strait Islander peoples hold with their Country. We honor their diverse cultures, languages, and histories, and are committed to working together in the spirit of mutual respect, understanding, and reconciliation. As we navigate journeys of exploration and discovery, we celebrate and recognize the profound heritage of the world’s oldest continuous cultures.
